Millions of people across the world today are medically termed obese, and even morbidly obese. Therefore weight loss is something which is on millions of people's minds every day. When one is very overweight, it leads to unhappiness, depression, and lack of self esteem as one's health declines and one finds oneself less physically able to enjoy the things in life we used to enjoy. Physical activity makes one happy, and the more obese one becomes, the less one can physically do, and the less activity one does, the more weight one gains. So it's a vicious cruel cycle.
Weight loss does not have to be complicated. It does not have to entail counting calories, measuring food, limiting portions. Some of those weight loss diets do work, with a lot of concentration and time. There are new diets which are on the market today which are becoming very successful as they are easy, and one does not have to starve. These new diets deal with how the body works. For example, The Fat loss 4 idiots fat loss diet, shows one that if we trick our metabolism into burning different "types" of calories at every meal, it will be working overtime to counter this calorie shifting and one will lose huge amounts fat if one's metabolism is working all the time and never adapts to a certain type of calorie.
On most fat loss diets, the body quickly adapts to fewer calories or the same type of calories by slowing down the metabolism. This is why those dieting methods do not work. For a big weight loss to occur the metabolism has to be working as fast as possible to burn the calories. Fatloss4idiots diet makes one achieve amazing results because it tricks one's metabolism by shifting calories. Shifting calories means one eats different amounts of calories at different meals. This lack of 'adaptation' by the body, is how the metabolism is tricked.
So weight loss in 2010 has become scientific and more effective, and as we said above, no longer do we have to starve ourselves to achieve a healthy weight loss.